Graphic design and branding are constantly evolving fields, with new trends pushing the boundaries of creativity. In this blog, we will dive into some exciting trends that are captivating designers and adding fresh elements to visual communication. Join us as we explore trends of the innovative use of fonts, including replacing letters with objects, elongated lettering, letter stacking, and the charm of hand-drawn brush strokes.
Example by Maddie Byer, @mbeyer.designs
Replacing Letters with Objects
One intriguing trend in graphic design is the clever substitution of letters with relevant objects, creating visual associations that enhance brand messaging. By replacing a letter with a representative object or incorporating objects into the letterforms, designers can infuse personality, meaning, and memorability into their designs. This trend adds a playful and imaginative touch to brand identities and advertisements, leaving a lasting impression on viewers.
Elongated lettering is a typographic trend that involves stretching or exaggerating the height or width of letterforms. This technique creates a distinctive visual impact, drawing attention and adding a sense of elegance or whimsy to the design. Elongated lettering can be used to emphasize certain words or convey a specific mood, making it an effective tool for brand differentiation and storytelling.
Letter stacking is a dynamic technique that involves arranging letters vertically or horizontally, with overlapping and interlocking elements. This trend adds depth, dimension, and a sense of movement to typography. Letter stacking can be used to create unique wordmarks, logos, or headlines that are visually striking and memorable. It offers a creative way to engage viewers and communicate messages in an innovative and visually appealing manner.
Hand-drawn Brush Strokes
In a digital era, the charm of hand-drawn elements continues to captivate audiences. Hand-drawn brush strokes bring an organic, human touch to designs. Whether used in typography, illustrations, or as decorative elements, these brush strokes add texture, character, and a sense of authenticity to branding. This trend celebrates imperfections and uniqueness, fostering a connection between the design and its audience.
Embrace the Trends, Unleash Your Creativity
Following graphic design and branding trends allows designers to push boundaries and create innovative visual experiences. Incorporating trends like replacing letters with objects, elongated lettering, letter stacking, and hand-drawn brush strokes can infuse designs with personality, playfulness, and captivating aesthetics. By exploring and experimenting with these trends, designers can bring new life to brand identities, advertisements, and various creative projects.
While trends can inspire and add excitement to design work, it's important to strike a balance between trendiness and brand authenticity. Consider the values, message, and target audience of the brand you're working with, ensuring that the trends align with the brand's identity and objectives. Adapt and customize the trends to fit the specific needs and style of each project.
As the world of graphic design and branding continues to evolve, exploring and embracing creative trends can invigorate your work and captivate audiences. The use of object substitution, elongated lettering, letter stacking, and hand-drawn brush strokes offers exciting opportunities for innovative designs. Stay curious, experiment with these trends, and let your creativity soar as you shape the future of visual communication.